ALTERNATIVE INDIAN MARKETING: RESERVATION FRIED CHICKEN

Honor Indians Institute was inspired by Nike’s introduction of the Air Native N7, which was developed specifically for the Indian market. The Air Native was developed with the intent of encouraging tribal members to live a healthier lifestyle. Part of our mission is to encourage tribal members to live better lives. As a result, we are developing a marketing strategy for other corporations to tap into the Indian market. However, with our help, they will not have to spend two years of market research, like Nike, to develop their product line. As Nike would say, just run with it.

THE PROBLEM: Obesity is a problem that is permeating our entire society, but is a greater problem on Indian reservations because of the compounded effects of diabetes. Our fast fried food lifestyle has accelerated the problems with obesity. Many fast food companies have eliminated the trans fat from their products as a way to address concerns with their products. Kentucky Fried Chicken or KFC is currently marketing the fact that their product is now “trans fat free.”

THE SOLUTION: Honor Indians Institute would like to encourage KFC to develop a marketing campaign specifically for the Indian market. Therefore, we offer RESERVATION FRIED CHICKEN or RFC! Instead of Colonel Sanders, we introduce CHAIRMAN SANDERS! We propose the marketing slogan “LESS TRANS FAT MEANS LESS FAT INDIANS!’

You’re welcome KFC! You can make that marketing consulting check out directly to Honor Indians Institute Scholarship Fund.