Honor Indians Institute honored Nike for their introduction of the Air Native N7 shoe designed especially for the Indian foot. We are now offering to Nike a marketing campaign with a purpose. Our mission at Honor Indians Institute is to fight ignorance perpetuated by Indian mascots. Nike could market the shoe while also addressing the emotionally charged Indian mascot issue to a Native and national market. We propose the following: “I am NOT an Indian Mascot…I am an athlete” marketing campaign.
There are several Indian athletes of note that Nike already has under contract, or could easily recruit for this campaign. Specifically, professional athletes such as Joba Chamberlain, pitcher for the New York Yankees, Jacoby Elsberry, outfielder for the Boston Red Sox, and Notah Begay, PGA golfer, could be used for this campaign. Also, Sam Bradford, quarterback for the Oklahoma Sooners could participate, if not forbidden by the NCAA. In addition, there are numerous high school Indian athletes that could be asked to participate in this campaign.
Picture this: each of the athletes are shown participating in their respective sport. Then, in a close up shot, the athlete looks into the camera and says, “I am NOT an Indian mascot…I am an athlete.” Could be powerful Nike, think about it. We are here to help.
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